Data Visualisation at it's best. Here is a great little project to follow, with their first product called 'Tree of Life'. This website allows you to explore the tree of life in a completely new way: it's like a map, everything is on one page, all you have to do is zoom in and out. Enjoy!
Some colleagues of mine in Singapore linked me to this video about the value of visualising data. Giving your numbers some visual form and aesthetic sense helps bring your message to life for those of us not blessed with a naturally quantitative brain. The notion of incorporating elements of design also raises some interesting ideas